Poe & Company Limited® strives to bring only the most authentic and traditional Flat Caps to our customers by supporting the British wool industry. Though synthetics are dramatically less expensive, the impact to the environment is clear long after the Flat Capper has moved on to a new cap or no cap at all. If we are to make a large-scale shift back to traditional authenticity with responsibility to our planet and time-tested farming and milling, at a minimum, we need to make these polyester, nylons and poly-wool blends less frequently and comparable in price to the consumer in conjunction with modern wool production.

It is the right thing to do...

Please enjoy the 2022 London Fashion Film Festival Winner: Why Wool Matters featuring the former Prince of Wales, King Charles III of England, Scotland and Northern Ireland

Your team at Poe & Co®